VIDEOGRAPHY DONE RIGHT
CREATE VIDEOS THAT ENGAGE YOUR AUDIENCE.
Videography is one of the most effective and quickest ways to add value to your brand, as well as to your customers. Your business benefits from new customers, free distribution, and solid branding. Meanwhile, your customers will feel they are receiving more bang for their buck.
VIDEO PRODUCTION SERVICES
Make Good Things Happen.
PRODUCT OVERVIEWS
While your competitors are settling for photos and graphics of their products. You can take a huge leap with product overview videos. Video is the #1 preferred content marketers use to sell products and services. This is because consumers are 75% more likely to make a purchase after watching a product video.
Working with Propella Electric Bikes, we set out to do just that. We have teamed up with Propella to produce videos highlighting their electric bikes. These videos cover all the information potential buyers want to know.
EDUCATIONAL
Educational videos are crucial for businesses and experts to establish themselves as thought leaders and credible sources. They can be used for employee training, attracting and retaining talent, and marketing purposes. These videos differentiate businesses from competitors, increase reach and impact, and drive growth.
In the shown video, The Wasatch Agent, a real estate agent in Utah, created a series of educational videos to market on their website and social to draw in potential clients.
ADVERTISING
Advertisements are great for quick, high quality, top of mind branding. In 30 seconds or less, advertisements can tell a story of your product without all of the information.
In the above advertisement for Love Your Bath & Body’s subscription box, we created an advertisement to show the included product. With the use of social media advertising, we generated over $300,000 in annual subscriptions. This was all done within the first month of product launch.
In the below advertisement, we were asked to create a series of 4 different advertisement for Propella Electric Bike. One of the videos we produced was oriented as a lifestyle brand video.
HOW TO & TUTORIALS
Your customer’s experience with your brand decides on their future brand loyalty. Adding resources such as How To’s & Tutorial videos that go in depth how to use their new product will benefit their experience.
Propella Electric Bikes realizes this value. By including an assembly video on their website, they are instantly building trust with their consumers. In this assembly video, customers do not have to second guess the assembly process.
TESTIMONIALS
Video Testimonials are one of the most effective sales pitches you can have for your brand. Build trust, credibility, and emotions with a happy customer. Who can better sell your product than a customer who enjoys your product or service?
Envi Plastic Surgery realized plastic surgery is an intimidating procedure. By sharing the experience a previous patient had, Envi Plastic Surgery is able to ease the mind of new patients.
ANIMATION & LOGO REVEALS
Creating animations and logo reveals for company videos is important for a business as it helps to make their videos visually appealing and memorable. It also helps to establish the company’s brand identity and creates a professional image, leaving a lasting impression on viewers.
We created this custom logo reveal for RAM Aviation, Space, & Defense using their pre-existing logo from their brand revamp. This logo animation was created to reveal hidden features within their logo while touching on the industry in which they are in.
TRAVEL & TOURISM
Creating an itinerary to a destination you have not been to before is daunting. Every traveler experiences this dilemma and can make or break their decision to go.
This is why over 2/3 of travelers will resort to travel videos to help create their itinerary.
Video immerses the viewer on their potential visit by offering a full and rich view of what there is to see and do.
EVENT
Hiring a videographer is important for an event coordinator because it provides a professional and visually stunning record of the event. A high-quality video allows attendees to relive the experience and share it with others, increasing the event’s reach and impact. A videographer can also capture important moments, speeches, and activities that may be missed or forgotten, making the video a valuable resource for the future.
Cherry Peak Ski Resort hosts a summer concert series in which we shot the concert for the Eli Young Band creating a series of 5 videos based on 5 of their biggest hits for Cherry Peak to promote to future talent and audiences.
ENTERTAINMENT
The definition of what an entertainment video can be is broad. Entertainment videos can cover each of the video topics above and more. Entertainment videos are highly engaging, with higher retention rates, and increased shares.
Electric Bike Report needed to film a comparison video between popular fat tire electric bikes. Considering this video was set out to be the longest video on their channel, it needed to be entertaining. By replicating a similar format to that of the popular show Top Gear, we succeeded in doing so. To this date, it has been one of the highest viewed, liked, and engaging video on their YouTube channel.
THE PROCESS
COVERING ALL OF THE BASIS.
STRATEGIZE
– Define Goals/Target Audience
– Cover Budget
– Go Over Distribution Strategies
– Obtain Vision
– Determine Most Effective Message
PRODUCE
– Storyboarding/Music Selection
– Location/Talent Scouting
– Set up Sound/Lighting/Video Equipment
– Lights, Camera, Action!
– Video Editing/Create Graphics
DELIVER
– Review & Approval
– Revisionary Edits
– Create Multiple Cuts For Different Use
– Export Files for Discussed Distribution
– Follow Up on Results
LET'S CREATE GOOD WORK
